Late last year Nike announced that it was partnering with TechStars for its first ever
Nike+ Accelerator program. In theory, the 10 startups chosen for this inaugural class would help strengthen and fix any glaring holes in Nike's existing FuelBand and Nike+ apps.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/T-1Pj7vhXKE/these-are-the-10-startups-that-nike-is-paying-to-make-its-apps-better
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