Bait Car: How Hollywood Has Found A New Way To Make Money

Paul (not his real name) has never seen the movie The Divide. He's a horror buff and sometimes tries to find odd and decidedly bad flicks to watch with his wife. The Divide would have fit the bill. It made $16,700 at the box office - that amounts to about 2,100 tickets sold - and closed with $130,839 in the bank. It cost $3 million to make.

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